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Acquisition of Protein Bar Line

Acquisition of Protein Bar Line
11 May 2020

Keytone has acquired an operational protein bar line manufacturer and additional brands in an asset deal. The Acquisition is highly strategic, completing Keytone’s fully diversified manufacturing operation across powders, ready to drink protein drinks and now protein bars.

The Acquisition offers significant upside for proprietary product development in the our existing proprietary product range, in addition to substantial cross-sell opportunities for the our large existing client base as well as new clients.

The assets consist of state-of-the-art German equipment for the manufacture of protein bars in an operational facility, with a high grade fitout and customer contracts with Woolworths and Coles. The Acquisition enables Keytone’s proprietary brand, SuperCubes’ Wholefoods Bars to be brought in house immediately and become vertically integrated, providing scale, additional margin and operating efficiencies.

Expansion of the facility will take advantage of the $800,000 Manufacturing Modernisation Fund grant awarded to Omniblend (Keytone’s subsidiary) by the Australian Federal Government and offsetting future capital expenditure earmarked for further capability enhancement.

Licensing Agreement for Baileys™ Indulgent Products