Media Room

Expansion of distribution channels in China

Expansion of distribution channels in China
15 September 2018

In line with one of Keytone Dairy’s core pillars of growth, Keytone continues to expand its distribution channels in China, its key market. By way of example, in recent days, it has launched its products on the Chinese e-commerce platform Pinduoduo.

Pinduoduo is one of the fastest growing online platforms in China and offers a differentiated service relative to other Chinese e-Commerce platforms such as JD.com and Alibaba. Pinduoduo users can spot deals on products and then recruit friends to buy at a discount. This allows consumers to buy directly from manufacturers, cutting out middlemen and associated costs. Pinduoduo has the 3rdlargest market share of all the Chinese e-Commerce retailers, following Alibaba and JD.com.   

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