Media Room

Super Cubes Frozen Purees Launched

Super Cubes Frozen Purees Launched
23 January 2020

Keytone is pleased to announce the launch of its Super Food Frozen Purees range under our Super Cubes brand. This range was developed with the in-house expertise of the new product development team and was demand driven by national supermarket chain, Woolworths.

The range is to include three product SKUs, being Mixed Berry, Mango and Banana with a 4.5 Star Health Rating consistent with Super Cubes brand ethos “Life Fuel, No Fuss”. The products are targeted at the health conscious, time poor consumers who are looking for healthy snacking, healthy supplements and ingredients for themselves and/or their families with universal application across age groups and categories.

Products will be available for purchase from all Woolworths large format stores nationally. Following the Woolworths launch in April 2020, range to be launched in independent supermarkets nationally through existing distribution footprint and minimum sales for Woolworths alone are expected to be in excess of $2,500,000 per annum to maintain ranging.

Second New Zealand Manufacturing Facility Operational