Media Room

Super Cubes Plant in Woolworths

Super Cubes Plant in Woolworths
19 August 2021

Keytone Dairy Corporation Limited (ASX:KTD) (the “Company” or “Keytone”) is pleased to announce its proprietary branded Super Cubes Wholefoods and plant-based bars have been accepted into Woolworths nationally. 

The Keytone sales team have secured further national ranging for the Company’s proprietary branded Super Cubes Wholefoods and plant-based bars in Woolworths supermarkets. Four bars have been accepted as part of the range review being Salted Caramel, Berry Nice, Lemon Slice and White Choc Macadamia. The initial ranging includes more than 200 Woolworths supermarkets nationally from October 2021 and the Company will work with Woolworths to increase this ranging in the short to medium term. 

The Super Cubes bars are to be made in-house at Keytone’s newly expanded protein bar and snacking facility in Prestons, thereby maximising margin to the Keytone group and further validating the vertical integration within Keytone. 

The re-launch of Super Cubes products into Woolworths highlights the support for the brand and the growing popularity of plant-based products from major retailer groups and consumers. The ranging in Woolworths will be supported by various marketing campaigns, including a social media campaign on the Super Cubes Instagram and Facebook platforms from today onwards. 

Chief Executive Officer, Danny Rotman, commented “The proprietary brands of Keytone continue to gain traction and attention from leading national retailers and consumers alike in the fast growing health and wellness market. Our products are on point and cater for evolving trends including plant-based products and we have a number of exciting new products currently under development and coming to market soon. We look forward to supporting the bars in Woolworths with a renewed and sustained marketing campaign as we continue to build a successful portfolio of brands.”

Scaling of distribution